If you are planning a trip to the USA (more specifically in Louisville, Cincinnati, Bentonville or Durham), please don’t book your hotel on one of those awful trip (advisor) websites, just click on: 21C, a combination between a contemporary art museum and a boutique hotel which has given birth to many little 21C across the Unites States (and let’s hope soon in Europe or even better in Switzerland!). Behind 21C hides the heiress of Jack Daniel’s whisky and her husband (land owner): The Brown-Wilson pair are art collectors and against all odds, they opened their first 21C in 2006, in Louisville Kentucky. To do so, they renovated a tobacco warehouse.
Today, 21C represents 4 hotels and is a Big success. According to the Condé Nast Traveler, 21C is part of the 10 best hotels in the world and more than hundreds of exhibitions have taken place.
I shall let you dream and book your tickets ASAP.
From 259$ / night