Sharpness X Frip’n’Rose is the combination of a barber and a thrift shop, which is about to open in a few days. Kevin and Florian are the two inspirers of this concept-store, located at 22 rue de Lausanne. I met them in front of their new premise lined with yellow cards, between clouds of dust and drill tintouin. It is with modesty that they briefly told me about their journey from the cobblestones of Lyon. Kevin, who was already a barber, met Florian through a friend. Florian was a dishwasher at a nearby restaurant with a passion for second-hand clothes. He quit his job to set up a second hand corner in the stall of his future partner. Together, they opened a second store in Morges and a pop-up store in Geneva at the Harley-Davidson boutique located on the ‘Place du Bourg-de-Four’. But the Harley-Davidson boutique shut down unexpectedly (hey Harley, times were different when Bardot still put on her thigh highs, right?) leaving the two boys in a difficult situation so they both decided to open prematurely their new shop, which was initially planned for next autumn. No risk, no gain and no time to think, May 10th is the opening and June 7th the opening party.
First impression, these two boys love people. A lot. Kevin and Florian envision only one way to make their passion a business, by offering a demanding service and quality products at a fair price. The important thing is that people will walk out of the door with a smile. The second-hand clothes do not come from mass destocking, but are selected piece by piece by Florian. Submitting a true identity, while adapting to the demand, is the real challenge. Moreover, in Geneva like in Lyon, the trend is the timeless Eighties sportswear from Adidas, Ellesse, Fila etc. Having said that, you’ll also find Avirex bombers for a Top Gun look, or some rare gem to perfect a grandmother style. As for the barber part, it focuses on a traditional approach to the profession, with ancestral know-how. Despite his young age, Kevin already has a few years of experience in cutting hair to his credit. Once comfortably settled down, the boys wish to develop their concept by opening a pop-up space, dedicated to temporary collaborations … Tattooists, artists, young creators. Case to follow.
Photography © Julien Herger
Rue de Lausanne 22, 1207 Geneva
Tue, Wed, Fri 10am-7pm; Thu 10am-9pm; Sat 10am-6pm