“This is Rough Luxe. Half rough, half luxury. A little bit of luxury in a rough part of London. A little bit of rough in a luxurious London”. This home – which used to be a maison close – was transformed by internationnally acclaimed designer Rabih Hage in 2008.
This is the antithesis of a conventional luxury hotel: an unprepossessing Georgian building in King’s Cross where cracked, peeling paintwork and shreds of faded wallpaper sit alongside attention-grabbing artworks both ancient and modern and weathered retro areas give way to sumptuous designer comforts.
Rough Luxe is (and that is a Big surprise) a Swiss concept but don’t you go looking for order, objectivism or straight lines. Imperfection here is the key to happiness.
1 Birkenhead Street WC1H 8BA London.