Remember first 3 letters: S for Sabrina (who works for Vogue International), A for Aïcha (who at the beginning of her fashion career went for Haute Couture) and B for Bruno. The fashion store Kiss My Name is a concept store by S.A.B. and fashion is a question of family since Aïcha is Bruno’s sister and Sabrina her daughter.
Now onto the mighty stuff: the fashion store opened in 2009 and ever since keeps looking for new designers especially in France and Italy, though you might sometimes find some Danish designers. But the trio doesn’t look for just any designer, no, no, no, they are looking for the sparkling attitude, the unknown, the secret one. Grunge, rock’n roll, boho-chic, you name it, they find it. Sabrina however also designs her own accessories which are available at the boutique (do have a look at her sport shoes, amazing!) and if you are like some of us incapable of picking the right clothing, do not worry, with a minimum amount of purchase, you will have a free makeover workshop in the private showroom.
Before you leave, grab one of their business cards, it is written: “we never regret going crazy once in a while”. How can one resist honestly?
42 Avenue de Genève, 01220 Divonne-les-Bains
Mar à sam 10h-19h; dim 10h-14h