21 years ago, at Christmas, Jacquie Lawson had a BIG idea. She had just taught herself how to use a computer when she designed for the very first time an electronic greeting card and e-mailed it to a few friends.
When she returned in front of her computer, she had received 1’600 emails in her inbox, nearly all from people she didn’t know. They were all asking the same thing: got any more cards?
At the age of 61 years old in 2004, Jacquie Lawson occupied a coveted niche in the electronic-commerce world: a profitable, subscription-based Web site where she sells her highly stylized e-cards without a blip of advertising. At the time, she had 300’000 members – 81% based in the US, who paid a $8 fee for a yearly subscription. Her sales, in 2002, totalled about $1.7 million.
Today, you may become a member for €17 or $20 for a year in order to send as many e-cards as you like.