La boutique de Claudie

La boutique de Claudie

The street of L’Ecole de Médecine is known in Geneva for its bars and nightlife. Danielle thought it was the perfect location to open a creative gift shop where every single object makes you smile.
The place is called La boutique de Claudie and when I ask the owner who is Claudie? She tells me that it’s a private joke and adds: “this place is not to be taken too seriously”. Danielle welcomes her clients with Barry White songs and occasionally she might dance a little. Her boutique looks totally like her: it’s a very happy place. On my right, the famous Pyro Pet candles in the shape of animals. Pyro Pet candles were invented by a student at the Royal College of Art in London in 2011. When they burn, a skeleton appears. One of the shelves displays the designer “Coucou Suzette” jewellery on the theme of love. The necklace called “1st rendez-vous at the cinema” is really worth the detour. You just need to find the right person to offer it to…

To my left, mermaid blankets, tea cups, small cushions, a doormat in the shape of a Big ice-cream. The whole display is harmonious, filled with a joy of living. 

From 5CHF, it’s possible to buy one of these “precious” items, that are sometimes a bit kitsch I’ll admit, but they will be remembered for a long time because everything here is so smart and funny. Don’t forget to take a look at the designs of Mona Wey from Bern, Switzerland. 

PS: Danielle is the mother of the designer Chloé née à Genève

Photographie © Emilie Salvaridis
1, rue de l’Ecole de Médecine, 1205 Geneva
Tue to Sat 11am-6.30pm
+41228001718

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