Lets just say it: Isabelle wages a daily war against standardisation. At Ploum, you won’t find mass produced, bland colours, or anything neutral and aseptic. Inspired by surrealism, humor and a very British style, Ploum opened in 2006 bringing a vast array of fun and playful objects (starting at 15CHF!), furniture and accessories to our Big Geneva. Isabelle’s – whose nickname is Madame Ploum – motto: life is too short to live in a morose interior, have fun! If you’re looking to cheer up your interior, Madame Ploum can show you her wide-ranging selection of fabric and wallpaper, advise you on made-to-measure curtains and show you a host of other outside-the-box ideas. Our favorite detail? Behind the boutique is one of Carouge’s famous courtyard gardens where Isabelle displays her collection of colourful garden furniture.
Rue Ancienne 78, 1227 Carouge
Tue to Fri 12-6.30pm; Sat 10am-5pm
+41223420240