Discovered during a pop-up at the concept store Le Labo, the designer brand / FAZ / Not Fur was founded in Geneva in 2016 by former fashion buyer Nadja Axarlis. / FAZ / coats, jackets and gilets are cut in timeless silhouettes and classic hues such as navy, khaki or silver grey.

Every piece in the collection is made at a small Parisian atelier from European-sourced faux fur – finding a blend that looked and felt real was Nadja’s priority. / FAZ / is an elegant and ethical alternative to fur-produced fashion.

Visit the e-shop to learn more and eventually let Santa Claus know about how much you love the idea of wearing / FAZ / and Not Fur.